March
11, 2008: DEN Digital Entertainment Networks selects
world leading NDS Solutions to protect and power
new Digital Service
MUMBAI, INDIA and HONG KONG - March 11, 2008 -
NDS, the leading provider of technology solutions
for digital pay-TV, today announced that DEN Digital
Entertainment Networks (DEN), the new entrant
in the Indian digital cable market, has selected
a suite of NDS digital broadcasting solutions
to launch the company's digital cable service.
NDS will provide DEN with the world-leading VideoGuard®
conditional access system (CAS), MediaHighway®
middleware and advanced electronic programme guide
(EPG). NDS VideoGuard conditional access and DRM
is used by 82.7 million active subscribers, and
NDS middleware has been cumulatively deployed
in 76.4 million devices enabling operators around
the world to provide enhanced services to viewers.
DEN is a leading cable network company with a
pan-Indian footprint. Its vision is to drive digitization
in the cable distribution system. DEN is upgrading
the last mile to deliver digital entertainment
experience to consumers. DEN subscribers will
be offered unparalleled user functionality now
and in the future. Advanced NDS solutions provide
DEN the flexibility to introduce future enhancements
including interactive applications and additional
advanced services for viewers.
Announcing this important development in DEN's
strategy, Mr. Anuj Gandhi, CEO, said: "In an effort
to build world class, state of the art infrastructure,
and to provide enriching viewing experiences to
our customers, we have decided to partner with
NDS, the leading security, middleware and EPG
solution provider. We are confident that NDS,
with its experience providing quality solutions
for the digital pay TV business, will support
us in our endeavour."
Ms Sue Taylor, Vice President and General Manager
of NDS Asia Pacific said, "DEN's decision to select
a suite of NDS world leading solutions endorses
NDS as the technology leader in digital Pay TV
solutions. We look forward to partnering with
DEN and supporting their exciting growth strategies.
NDS market-leading technology will enable DEN
to deliver world-class digital and interactive
entertainment services to their subscribers."
NDS' R&D facility in Bangalore, which has been
operational for eight years and now employs close
to 800 people, will be leading the development
of a state-of-the-art solution for DEN. This development
centre is instrumental in designing unique solutions
tailored to the Indian audience.
About NDS
NDS Group plc (NASDAQ: NNDS), a majority owned
subsidiary of News Corporation, supplies open
end-to-end digital technology and services to
digital pay-television platform operators and
content providers. See
www.nds.com
for more information
about NDS.
