DEN forays into Uttar Pradesh to redefine cable television viewing
Launched its maiden services in Lucknow
Consumers to experience a host of value added services

Lucknow, 30th April 2008: DEN Digital Entertainment Networks Ltd (DEN), a leading cable network company, with a pan-Indian footprint today announced its maiden foray in the UP market, with initial launch of its digital cable services, Digitelly, in Lucknow and adjoining areas. The services and offerings will be provided by DEN in alliance with its strategic partner, DEN Enjoy in Lucknow.

Following the launch, the cable operators in Lucknow will deliver to their consumers a high quality digital viewing experience like never before. The consumers will be witness to a whole range of services and other value added services apart from digital quality picture and sound. DEN Enjoy would work closely with local distributors and cable operators to ensure enhanced content and service quality to the consumer and create consumer awareness.

Speaking on the occasion, Mr. S.N. Sharma, President DEN said, “We are delighted to be associated with DEN Enjoy towards our effort to upgrade the last mile to deliver digital entertainment to consumers in Lucknow. DEN is India’s leading cable network, with a predominant market share in Lucknow and together with DEN Enjoy; we shall become the preferred choice of customers for their TV entertainment needs. “

Mr. Omeshwer Singh, Director, DEN Enjoy added: “We are excited to join forces with DEN in building a robust cable distribution platform. We will not only offer quality digital viewing, but also superior services to consumers”.

As an underlying technology, digitalization is becoming a growth driver for the future cable distribution. Digital transmission offers a number of advantages over analogue broadcasting. Deployment of digital cable TV networks help to provide internet and broadband services. Some of the key advantages of digital cable are - Excellent picture quality and sound, consistent picture quality across all channels, interactive electronic programming guide and  a capacity to receive more than 1,000 channels.  Currently, consumers will be able to watch 160 channels through Digitelly.  

Mr. Anuj Gandhi, CEO DEN said “Lucknow marks our entry into Digital Cable TV operations. We will be rolling out digital services, across India. It is our vision to be the leading integrated cable distribution company in India and drive convergence of technologies, by creating a Digital Cable TV brand that would be recognized and demanded by consumers across the country, by ensuring exceptional consumer experience.”

DEN’s initiative would institutionalize and consolidate the cable distribution business in the city. The cable television market is highly fragmented and price-sensitive. In addition, consumers are also faced with several issues; DEN is committed to enrich the quality of digital entertainment while ensuring increased value added interactive services customized to meet consumer needs.

About DEN
DEN is a leading cable network company with a pan-Indian footprint. Its vision is to drive digitization and consolidation in the cable distribution system. The company  is promoted by Sameer Manchanda, an industry veteran with over 20-years of experience in media & channel distribution with Raghav Behl (Promoter & Chairman Network18 Group)being the founder member. DEN's leadership team also includes CEO, Anuj Gandhi & President S.N. Sharma who have been associated with the distribution industry for more than 10 years.

For further information please contact:
Gitanjali Singh
gitanjali.singh@denonline.in
011-40522200